Trade shows and exhibitions can be brilliant for winning new business, but only if people stop at your stand. Here's our checklist for a stand that looks professional, draws people in and helps you follow up afterwards.
Backdrop and displays
- ☐ A fabric pop-up display or stretch fabric display as your main backdrop
- ☐ A curved stretch display for a premium look
- ☐ Roller banners either side of the stand or at the entrance
- ☐ A lightbox to make your brand glow in a busy hall
- ☐ Desktop roller banners for table-top stands
- ☐ Replacement graphics if you already own hardware
On the table
- ☐ Business cards, and plenty of them
- ☐ Flyers or leaflets summarising your offer
- ☐ Brochures or presentation folders for serious prospects
- ☐ A branded tablecloth or table cover
- ☐ A sign-up sheet or QR code to collect contacts
Giveaways
- ☐ Branded mugs
- ☐ Stickers
- ☐ Notepads and notebooks
- ☐ Calendars towards the end of the year
Your team
- ☐ Matching branded T-shirts, polos or hoodies so visitors know who to talk to
Stand tips
- Put your key message at eye level and keep it short.
- Don't block the front of your stand with a table. Make it easy to step in.
- Have a clear offer or reason for people to talk to you.
- Follow up within a few days while you're still fresh in their minds.
Frequently asked questions
What do I need for an exhibition stand?
Typically a backdrop or pop-up display, roller banners, business cards, flyers or brochures, branded clothing and a way to collect contact details.
Can you design my exhibition graphics?
Yes. Add our Design Service and we'll create graphics sized for your displays.
Plan your stand
Call 07769 200277 with your event date and stand size, and we'll help you put it together.
Related: Lightboxes guide · Teardrop flags