The finish you choose can transform a print job. Two business cards with identical designs can feel completely different depending on the lamination or coating. Here's a quick guide.
Matt lamination
A thin, non-reflective film that gives a smooth, sophisticated finish. It's easy to read under any lighting, resists fingerprints and protects against scuffs. It's a great all-rounder for business cards, covers and menus.
Gloss lamination
A shiny film that makes colours and photos look vibrant and punchy. It's very hard-wearing and wipe-clean, which is ideal for menus, covers and anything handled a lot. It can reflect light, so it's less suited to text-heavy pieces.
Soft touch lamination
Our customers' favourite for premium print. It has a velvety, suede-like feel that people notice instantly. It's perfect for luxury brands, salons, wellbeing businesses and anyone who wants their card to be remembered.
Spot UV
A clear, glossy varnish applied to selected areas only, such as your logo, a pattern or a headline. Against a matt background it catches the light and adds texture and contrast. You'll find it on our spot UV booklets.
Foiling
Metallic foil adds a touch of luxury in gold, silver, rose gold and more. It's popular for foiled greetings cards, invitations and Christmas cards.
Rounded corners
Not a coating, but a finishing touch that softens the look of cards and makes the corners more durable. It's available on our business cards.
Which finish should I choose?
| Finish | Look | Best for |
|---|---|---|
| Matt | Smooth, understated | Business cards, text-heavy print |
| Gloss | Shiny, vivid | Photo-heavy covers, menus |
| Soft touch | Velvety, luxurious | Premium brands, salons |
| Spot UV | Glossy highlights | Logos, covers, high-impact cards |
| Foil | Metallic shine | Invitations, Christmas cards |
Frequently asked questions
What is soft touch lamination?
It's a matt film with a velvety texture that gives printed items a luxurious, tactile feel.
What is spot UV?
A clear gloss varnish applied only to chosen areas of a design to make them shine and stand out.
Talk finishes with us
Call 07769 200277 or get in touch and we'll recommend the right finish.
Related: Choosing business cards · Paper weights explained