Norfolk is full of brilliant small producers: bakers, preserve makers, brewers, candle makers, soap makers, farm shops and craft businesses. When your product sits on a shelf or a market stall next to others, your label is what makes a customer pick it up. Here's how to get it right.
What makes a good product label?
- Instant recognition: your brand name and logo should be clear from a distance
- A clear product name: customers should know what it is in a second
- A sense of quality: good paper, a clean design and a finish that suits your product
- Local pride: "Made in Norfolk" or "Baked in Wymondham" can be a real selling point
Choosing the right label format
- Custom size labels to fit your exact jars, bottles or boxes
- Custom shape labels on rolls for a distinctive look and faster application
- Standard labels for simple, cost-effective branding
- Gift tags for hampers, gifts and seasonal products
Measure before you order
Measure the flat area of your container where the label will go, allowing a small margin. Curved jars and tapered bottles need extra care, so talk to us if you're unsure.
Labelling rules
Food, drink and cosmetic products have specific legal labelling requirements, such as ingredients, allergens, weights and business details. Requirements vary by product, so check the latest guidance from the Food Standards Agency or Norfolk Trading Standards before finalising your design. We'll print exactly what you supply.
Beyond the label
Complete your market stall with A-boards, a roller banner, branded paper bags, business cards and flyers with your website or stockist list.
Frequently asked questions
Can you print labels to fit my jars?
Yes. Our custom size labels are made to your dimensions.
Do you design product labels?
Yes. Add the Design Service and our designers will create labels that suit your brand and product.
Make your products stand out
Browse our labels range or call 07769 200277.
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