When a leaflet isn't enough, a booklet or brochure gives you room to tell your full story: services, products, prices, case studies and more. The main decision is how it's bound.
Stapled (saddle-stitched) booklets
Stapled booklets are folded sheets fastened with staples along the spine.
- Best for: brochures, event programmes, price lists, newsletters and magazines
- Why choose it: cost-effective, lies fairly flat and quick to produce
- Good to know: page counts must be in multiples of four
Wire-bound (wiro) booklets
Wire-bound booklets use a metal coil through punched holes.
- Best for: manuals, training workbooks, recipe books, presentations and anything people write in
- Why choose it: opens completely flat and can fold back on itself
See also our wiro exercise books and wire-bound notebooks.
Perfect bound booklets
Pages are glued into a square spine, like a paperback book.
- Best for: catalogues, annual reports, portfolios and thicker brochures
- Why choose it: a premium, book-like finish, with a spine you can print on
See our perfect bound booklets.
Premium finishing
Make your cover unforgettable with spot UV or soft touch lamination. Read more in our print finishes guide.
Planning your brochure
- Start with a strong cover: logo, headline and image.
- Use an inside introduction to explain who you are.
- Break content into clear sections with headings.
- Include case studies and testimonials.
- Finish with contact details and a clear call to action.
Frequently asked questions
Which booklet binding is cheapest?
Stapled (saddle-stitched) binding is usually the most cost-effective option for brochures and programmes.
Which binding lies flat?
Wire-bound booklets open completely flat, which makes them ideal for manuals and workbooks.
Start your brochure
Browse booklets, add our Design Service or call 07769 200277.
Related: Presentation folders · Paper weights