Whether you're opening a new coffee shop in Wymondham or giving an established Norwich café a fresh look, print and branding help customers find you, choose you and come back. Here's our checklist.
Outside the café
- ☐ A clear, durable exterior sign with your name and logo
- ☐ A pavement A-board for daily specials and offers
- ☐ Window clings showing opening hours, Wi-Fi, dog-friendly and card payments
- ☐ A PVC banner for your opening or seasonal promotions
At the counter
- ☐ An easy-to-read menu board or printed menu
- ☐ Strut cards for cakes, specials and new drinks
- ☐ Loyalty cards, printed on sturdy 450gsm card so they survive a purse or wallet
- ☐ Gift cards for birthdays and Christmas
At the tables
- ☐ Table talkers promoting breakfast, lunch deals or events
- ☐ Tent cards for reserved tables and Wi-Fi details
Takeaway and packaging
- ☐ Branded stickers and labels for cups, boxes and bags
- ☐ Paper bags for pastries and takeaway orders
- ☐ Takeaway menu leaflets for local letterbox drops
Team and merchandise
- ☐ Branded T-shirts or caps for staff
- ☐ Branded mugs to sell or use in-house
Online
Your print should match your Instagram, Facebook and website. If you need help there too, take a look at our social media and website services.
Frequently asked questions
What print does a new café need?
Most cafés need an exterior sign, a pavement board, menus, loyalty cards, window clings, labels for takeaway packaging and branded staff clothing.
Can you design a café brand from scratch?
Yes. Our design team can create your logo and brand, then produce everything on this list.
Ready to tick it off?
Call 07769 200277 or send us your list and we'll help you put it together.
Related: Menu printing · Window clings guide