Your menu is one of the hardest-working pieces of marketing in your business. It sells your food, shows off your brand and, for takeaways, sits in your customers' kitchen drawers for months. Here's how cafés, restaurants, pubs and takeaways across Norfolk can get more from their printed menus.
Types of printed menu
- Takeaway menus: usually a DL folded leaflet or A5 flyer, ideal for letterbox drops and carrier bags
- Table menus: printed on heavier stock so they feel good in the hand and last longer
- Specials and drinks: table talkers and tent cards that sit on each table
- Counter displays: strut cards for the till area
- Outside: pavement signs and posters to tempt passers-by
Menu design tips that increase sales
- Keep it easy to scan. Group dishes clearly with headings for starters, mains, sides and desserts.
- Highlight your best sellers or most profitable dishes with a box, an icon or a photo.
- Use mouth-watering descriptions, short but specific, like "Norfolk pork sausages" rather than just "sausages".
- Show allergen information clearly. Check the current Food Standards Agency guidance for what you need to display.
- Include ordering details on takeaway menus: phone, website, delivery area and opening hours.
Choosing the right finish
Table menus get handled a lot, so heavier stock and lamination help them last. Takeaway menus go through letterboxes, so lighter paper keeps costs down for larger quantities. Not sure? Ask us and we'll recommend what suits your venue.
Keep your brand consistent
Match your menus with your signage, staff T-shirts, branded mugs and paper bags. It all adds up to a venue people remember.
Frequently asked questions
What size should a takeaway menu be?
DL folded leaflets and A5 flyers are the most popular takeaway menu sizes because they fit letterboxes and kitchen drawers easily.
Can you design my menu?
Yes. Add our Design Service and we'll create a menu that matches your brand, then send a proof to approve.
Do you print menus for pubs and cafés in Norwich and Wymondham?
Yes. Hethel Print & Design prints menus, table talkers and posters for hospitality businesses across Norfolk from the Hethel Engineering Centre.
Refresh your menus
Browse our point of sale and leaflet ranges, or call 07769 200277.
Related: Signage and print for Norfolk pubs · Café print checklist
