A pavement sign is one of the hardest-working signs a shop, café, pub or salon can own. It sits right in the path of people walking past, tells them you're open and gives them a reason to come in.
Types of pavement sign
- A-frames: the classic double-sided board, seen from both directions
- Wobble boards: spring-mounted signs that move in the wind and catch the eye
- Poster-holder boards that let you swap printed posters in and out as offers change
Explore the range in our pavement signage collection.
What to put on your board
- Your name or logo, so it's clear who's inviting them in
- One key message, such as "Fresh coffee & homemade cakes", "Walk-ins welcome" or "Sunday roast served 12–4"
- An arrow or directions if you're off the main street or upstairs
- A reason to visit today, like an offer or a seasonal special
Placement tips
- Position it where people can see it from both directions
- Leave enough room for pedestrians, wheelchairs and pushchairs
- Check whether you need permission from your local council to place a sign on the pavement. Rules vary between areas.
- Bring it in at night and in strong winds
Design for a glance
People read pavement signs while walking, so use big text, high contrast and as few words as possible. A great photo of your food or service can say more than a paragraph.
Frequently asked questions
Do I need permission for a pavement sign?
It depends on your local council and location. Check with your council before placing a sign on a public footpath.
What should I write on an A-board?
Keep it short: your name, one clear message and a reason to come in today, like a special, an offer or opening hours.
Get your board out
Browse our pavement signs or call 07769 200277. Need artwork? Add the Design Service.
Related: Window clings guide · Pub signage