For local businesses, Facebook and Instagram are where many customers discover you, check your reviews and see your latest work. But keeping social media active takes time, which is exactly what busy business owners don't have. Here are our tips, and how we can help.
Why social media matters for local businesses
- People check your social pages before calling, so it builds trust
- Local community groups help word of mouth travel fast
- It's the perfect place to show off finished projects
- It keeps you in front of past customers so they come back
7 tips for better social media
- Post consistently. A regular rhythm beats bursts of activity followed by silence.
- Show real work. Photos of finished jobs, happy customers and your team perform far better than stock images.
- Be local. Mention the towns and villages you serve, like Wymondham, Norwich and Attleborough.
- Use consistent branding. Your posts should match your signs, van and flyers.
- Reply to comments and messages quickly. It's customer service.
- Ask for reviews and share them.
- Include a call to action, like "Call us", "Book now" or "Message for a quote".
Linking print and social
Your printed marketing should drive people to your social pages, and the other way round. Add your handles and a QR code to business cards, flyers and banners. Read more in how print and social media work together.
Let us handle it
Our social media marketing service covers content creation, graphics, scheduling, audience targeting and ongoing account management for Facebook and Instagram. We already know your brand from your print, so everything stays consistent. Find out more on our services page.
Frequently asked questions
Do you manage social media for businesses in Norfolk?
Yes. Hethel Print & Design offers social media marketing including content, graphics, scheduling and account management for Facebook and Instagram.
How often should a small business post?
Consistency matters more than frequency. Pick a schedule you can keep up, and post real, local content.
Talk to us
Call 07769 200277 or get in touch. Follow us on Facebook and Instagram.
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