It's easy to think of print and social media as old versus new. In reality, they work best as a team. Print reaches people in the real world, and social media keeps the conversation going. Here's how to make them work together.
Print drives people online
- Add your social handles and a QR code to business cards, flyers and bags
- Put "Find us on Facebook" stickers or window clings in your shop window
- Include a "Share your photo" prompt on packaging and selfie frames
Social media shows off your print
- Post photos of new signage, vans and banners as they go up
- Share your team in their new branded workwear
- Promote the event your roller banner will be at
- Show behind-the-scenes shots of products being labelled and packed
Make your campaigns match
If you're running a promotion, use the same image, headline and colours on your posters, flyers and social posts. People need to see a message several times before they act, and consistency helps them recognise it each time.
Track what works
Use a unique offer code or QR code on printed materials, then watch for it online. You'll quickly learn which pieces of print bring in the most customers.
One team for both
Because we offer print, design and social media marketing, we can create campaigns that look the same everywhere. Read more about having it all under one roof.
Frequently asked questions
Is print marketing still worth it with social media?
Yes. Print reaches people in the real world and builds trust, while social media keeps them engaged. Together they're more effective than either alone.
How do I link my flyers to social media?
Add your social handles and a QR code, and give people a reason to follow, such as an offer or competition.
Plan your next campaign
Call 07769 200277 or get in touch.
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