How to Use QR Codes on Printed Marketing

QR codes on printed flyers

QR codes connect your printed marketing to the online world. One scan can take someone to your booking page, menu, reviews or special offer. Used well, they make print far more measurable and useful.

Great uses for QR codes

  • Booking pages for salons, restaurants, gyms and classes
  • Menus and price lists that you can update online
  • Reviews: link straight to your Google review page
  • Social media: follow us on Instagram or Facebook
  • Special offers with a dedicated landing page to track results
  • Contact details that save straight to someone's phone
  • Product information, instructions or videos

Where to put them

Business cards, flyers, posters, table talkers, window clings, roller banners, product labels and vehicle signs (for passengers, never drivers).

Tips for QR codes that work

  1. Tell people why to scan, like "Scan to book" or "Scan for 10% off".
  2. Make it big enough. Around 2cm square is a sensible minimum on small print, and much bigger on posters and banners.
  3. Keep good contrast: dark code on a light background.
  4. Leave a clear border around the code.
  5. Link to a mobile-friendly page. Nothing's worse than a scan that leads to a hard-to-use site.
  6. Test it on a few different phones before printing.
  7. Use a link you control, so you can update the destination without reprinting.

Frequently asked questions

What size should a QR code be on a business card?

Around 2cm square is a good minimum so it scans reliably on most phones.

Can you add a QR code to my design?

Yes. Send us the link, or add our Design Service and we'll include it in your artwork.

Connect your print

Browse our online store or call 07769 200277.

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