In a world of social media ads, printed leaflets can feel old-fashioned. But for local businesses, they still work, because they reach real people in real places, close to where you trade. Here are seven ways to make leaflets work harder for your business in Wymondham, Norwich and across Norfolk.
1. Targeted letterbox drops
Instead of covering a whole town, focus on the streets most likely to need you, such as new-build estates for trades, family areas for tutors and clubs, or streets near your shop. A smaller, targeted drop is often more effective than a big random one.
2. Partner counters
Ask complementary local businesses to display your leaflets. A dog groomer in a vet's waiting room, a personal trainer in a health food shop, a wedding florist at a bridal boutique. Offer to display theirs in return.
3. Event handouts
Shows, fetes, markets and networking events are perfect for leaflets. Pair them with a roller banner so people find your stand, then hand them something to take home.
4. In-bag inserts
Every order you send out is a chance to promote something else. Pop a leaflet in with deliveries or shopping bags to promote a new service, a loyalty scheme or a seasonal offer.
5. Menus and price lists
For cafés, takeaways and salons, a folded leaflet doubles as a menu people keep in a kitchen drawer, ready for the next time they order.
6. Vouchers and offers
Add a tear-off or a clearly marked voucher to track response. Our perforated flyers make tear-off vouchers easy.
7. Link print to online
Add a QR code or short web address so people can book, order or follow you instantly. Read our guide to using QR codes on print.
Make every leaflet count
- Lead with a clear benefit, not just your logo.
- Include a deadline to encourage action.
- Mention your area, such as "Serving Wymondham & South Norfolk".
- Use quality paper. A flimsy leaflet looks cheap.
Frequently asked questions
Do leaflets still work for local businesses?
Yes. Leaflets reach people where they live and shop, which makes them effective for local trades, shops, restaurants and services, especially when targeted and paired with a clear offer.
How do I track leaflet response?
Use a unique voucher code, a dedicated QR code or a specific offer so you know which enquiries came from the leaflet.
Where can I print leaflets in Norfolk?
Hethel Print & Design prints leaflets at the Hethel Engineering Centre near Wymondham. Order online and add our Design Service if you need artwork.
Get started
Browse our flyers and leaflets or call 07769 200277.
Related: Flyer printing guide · Your local printer near Wymondham