Flyers are still one of the most cost-effective ways to reach local customers. Pushed through letterboxes in Wymondham, left on counters in Norwich cafés or handed out at a Norfolk village fete, a well-designed flyer puts your business directly into people's hands. Here's how to get yours right.
Which flyer size should you choose?
- A6 (postcard size): small, cheap to print in volume and perfect for vouchers, event reminders and handouts.
- A5: the most popular size. There's room for a headline, a few key points, an image and your contact details.
- DL (one-third A4): slim and tall, fits a standard envelope and display racks. Great for menus and price lists.
- A4: the most space, useful for detailed information, posters and price sheets.
Browse all sizes in our flyers and leaflets range, or go straight to flat flyers.
Picking the right paper
Paper weight (gsm) changes how your flyer feels. Lighter papers such as 130gsm gloss are economical for mass letterbox drops. Mid-weight silk papers feel more substantial in the hand. Heavier stocks such as 350gsm feel almost like card and suit premium menus, vouchers and anything you want people to keep.
Single-sided or double-sided?
Double-sided printing gives you twice the space for very little extra cost. Use the front to grab attention and the back for detail: prices, a map, opening times or a special offer.
What makes a flyer work?
- One clear headline. Tell people what's in it for them in a few words.
- A strong image of your product, your team or the result you deliver.
- A reason to act now, such as an opening offer, a limited-time discount or an event date.
- Easy contact details: phone, website, social handles and, for local businesses, your town.
- Space to breathe. A cluttered flyer gets binned.
Folded leaflets for more content
If you need more room, a folded leaflet gives you several panels while staying compact. See our guide to Z-fold and C-fold leaflets, or browse folded leaflets and DL 6-page leaflets.
Getting your artwork ready
Supply a high-resolution PDF in CMYK with bleed, and upload it on the product page. Don't have a design? Add our Design Service and we'll create it for you. We email a proof before anything is printed.
Frequently asked questions
What is the most popular flyer size?
A5 is the most popular flyer size because it balances space for information with low printing and distribution costs.
What paper is best for flyers?
130gsm gloss is economical for large letterbox drops, while heavier silk stocks feel more premium for menus and vouchers.
Where can I get flyers printed near Wymondham?
Hethel Print & Design prints flyers at the Hethel Engineering Centre, NR14 8FB, close to Wymondham and Norwich. Order online with UK delivery.
Order your flyers
Browse our flyers and leaflets, or call 07769 200277 for friendly advice.
Related: Leaflet marketing ideas for local businesses · Paper weights explained